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FUNDRAISING

Fundraising is defined as the act of collecting or producing money for a particular purpose, especially for a charity.

The process of fundraising is about genuine, mutually beneficial relationships.

Streams of Income

There are 10 general streams of income:

Community Fundraising

This could be a member of your community raising money for you via sponsership or sales.

Examples include:

  • Bake Sales
  • Quiz nights
  • Games nights
  • Running a marathon
Grants

These could be from Charitable Trusts and Foundations, local authorities or organisations that give out grants based on applications received.

Some groups make very large grants and some make small amounts, but each fund will have it’s own application process and guidelines that go with it.

They will require you to state what you will spend the money on AND you must keep to this or negotiate with them if you need to change your plans.

You will probably have to submit regular reports at certain times, in a certain format and answering certain questions.

Statutory

Statutory funding is funding from government sources. It can take the form of grants, contracts and initiatives. The funding is spread through different charitable bodies throughout the country.

An example of charitable funding is the pledging of £750 million by the UK government to help charities tackle the effects of the Coronavirus pandemic. Specific allocations were made for relevant causes, including:

  • £200 million for hospices
  • £60 for frontline charities in Wales, Scotland, and Northern Ireland
  • An injection of cash into the National Lottery Community Fund to support community-based projects that provide support within communities hit hard by the pandemic
Volunteer Led Events

Similar to Community Fundraising, but these events are specifically run by your volunteers. They are representing your organisation, not through sponsorships, but they are specifically raising money/doing the activity for you.

Organisation Led Events

These can be galas or conferences in which the organisation puts on an event for others to attend. They may charge a fee for attendance or for services provided at the event.

Individual Giving

Through donations from members of the public. Most likely, it is from someone who has benefitted already from a service that your organisation supplied and is their way of giving back to the organisation. They can do this via one off donations or regular monthly payments.

Memorial Tributes

Tribute Funds are a lasting way to commemorate your loved one. They can provide a focal point for family and friends to leave messages, share memories, add photos and light candles on birthdays and anniversaries.

Why should I choose a Tribute Fund to remember my loved one?

•    Light a virtual candle on those special dates

•    Easily track any donations made in their memory

•    They last forever and provide the opportunity for you to visit whenever that moment feels right. 

Legacy Funding

Legacy fundraising is the practice of asking individuals to leave a gift to a charity in their Will. Legacies can be a sensitive issue for individuals and their families. So fundraisers need to ensure that they have acted appropriately and respectfully when seeking such donations and in following up on the donor’s wishes.

Corporates

CCFs (Charity Corporate Foundations) are set up by commercial entities, and are often created to support the business’s corporate social responsibility programme and give something back to the community. It is a way of showing that the business has a long-term commitment to supporting charitable causes.

A CCF will usually receive most of its funds from the business, which may be in the form of donations, or gifts in kind; for example, by providing use of office systems, employees and premises. The donations normally derive from the profits of the business, or from donations by the business’s staff, customers, or contacts.

Where the business allows the foundation to use its office systems, employees, or premises, then it would be sensible for this to be clearly documented in the form of an agreement. This will help ensure that each party’s rights and obligations are clearly set out and demonstrate the CCF’s independence from the business.

The funds donated to the CCF will often be put towards supporting other charities by making grants to them. CCFs regularly work with charities local to the community in which the business operates, and some may form partnerships with charities.

Earned Income

This could be charging for a service that you provide. 

For example, if you have funding to provide your service within Preston for free, you could possibly charge a price to anyone outside of Preston to use your service. Thus gaining income.

General Tips

Stewardship of all the above is very important. Good stewardship can make a huge difference to the revenue coming in from each of the above sources.

Be positive and pro-active. And also note family and friends are more likely to say yes so focus on these and increase your contacts.

Ease of Giving ie ‘donate’ button on top right of your web page, ease of contact, good use of social media, maximise training opportunities for fundraising.

Ethical fundraising is imperative, don’t demean beneficiaries ,be honest and stick to the Code of Fundraising Practice. https://www.fundraisingregulator.org.uk/code

Fundraising courses (External)

The CIOF have a range of videos and resources to help with fundraising.
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The CIOF have a range of videos and resources available to help with fundraising.

Charity Excellence
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Charity Excellence Framework provide online courses and a handy funding finder.

ncvo-logo
Rss

The NCVO provide practical tips and step-by-step guides on how to find the money you need for your community group, organisation or charity.

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Email: t.dawber@preston.gov.uk

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